America is the new Black

FASHION ALERT

FASHION ALERT was a B2B e-newsletter that reached more than 200K in the fashion industry and recorded the highest open rates in company history for MAGIC (of UBM Advanstar), the largest fashion trade show in North America. Littrell was creator and editor-in-chief who wrote and designed it under the stewardship of Tom Florio, former publisher of VOGUE.

This is an example of CONTENT MARKETING.

America is the new Black

America is the new Black

Issue #1

Imagination Gone Viral

Imagination Gone Viral

Issue #2

Your Trend Here

Your Trend Here

Issue #3 (Front page)

Your Trend Here

Your Trend Here

Issue #3 (Inside: Trend report)

Fashion Theatre

Fashion Theatre

Issue #4

Magic Market Week Preview

Magic Market Week Preview

Issue #9

Magic Market Week Preview : Shop The Floor LAUNCH

Magic Market Week Preview : Shop The Floor LAUNCH

Issue #10